Brand Policy

Brand Policy

1. Purpose

This Brand Policy outlines the standards and guidelines governing the use of the Itamilano name, logo, imagery, and associated intellectual property. It applies to all internal team members, partners, resellers, distributors, and any third party referencing or representing the Itamilano brand.

2. Brand Ownership

The Itamilano brand, including its name, logo, product designs, photography, copy, and all associated intellectual property, is the exclusive property of Itamilano. Unauthorised use of any brand asset is strictly prohibited and may result in legal action.

3. Authorised Use of Brand Assets

3.1 Logo & Name

  • The Itamilano name and logo may only be used with prior written approval
  • Logos must not be altered, distorted, recoloured, or combined with other marks
  • Minimum clear space must be maintained around the logo at all times
  • The name "Itamilano" must always be written as one word with a capital "I"

3.2 Photography & Imagery

  • Only approved product images and lifestyle photography may be used in any marketing or commercial context
  • Images must not be cropped, filtered, or edited in a way that misrepresents the product or brand aesthetic
  • Third parties must not use Itamilano imagery on their own platforms without written authorisation

3.3 Product Descriptions & Copy

  • Authorised resellers and partners must use Itamilano-approved product descriptions
  • Copy must not be modified in a way that makes false or misleading claims about product performance, origin, or specifications
  • All references to Italian craftsmanship and design must be accurate and verifiable

4. Reseller & Partner Standards

Authorised resellers and trade partners representing Itamilano must:

  • Present products in a manner consistent with the brand's premium positioning
  • Not discount products below the Minimum Advertised Price (MAP) without prior written consent
  • Do not list Itamilano products on unauthorised third-party marketplaces without approval
  • Maintain accurate product information, including specifications, materials, and country of origin
  • Promptly remove any outdated or discontinued product listings upon notification

5. Social Media & Digital Representation

When referencing Itamilano on social media or digital platforms:

  • Always tag the official Itamilano account where applicable
  • Do not make claims about the brand, products, or company that have not been officially communicated
  • User-generated content (UGC) featuring Itamilano products may be reshared by Itamilano with appropriate credit
  • Itamilano reserves the right to request the removal of any content that misrepresents the brand

6. Influencer & Collaboration Policy

All influencer partnerships, brand collaborations, and ambassador arrangements must be:

  • Agreed upon in writing prior to any content creation or publication
  • Clearly disclosed as a paid partnership or gifted collaboration in accordance with UAE and international advertising standards
  • Aligned with Itamilano's brand values of luxury, wellness, and Italian craftsmanship
  • Reviewed and approved by Itamilano before going live

7. Intellectual Property & Copyright

All content produced by or for Itamilano — including but not limited to product photography, website copy, marketing materials, and design assets — is protected under applicable copyright and intellectual property law.

Unauthorised reproduction, distribution, or commercial use of any Itamilano content is strictly prohibited. To request permission for use of brand assets, please contact us directly.

8. Counterfeit & Grey Market Products

Itamilano takes the authenticity of its products seriously. We do not authorise the sale of counterfeit, replica, or grey market products bearing the Itamilano name or resembling our designs. If you encounter such products, please report them to us immediately.

9. Reporting a Brand Violation

If you believe the Itamilano brand is being misused or misrepresented, please contact us:

📧 info@itamilanoitaly.com 🌐 itamilanoitaly.com

We take all reports seriously and will investigate promptly.

10. Policy Updates

Itamilano reserves the right to update this Brand Policy at any time. The most current version will always be available on our website. Continued use of the Itamilano brand assets following any update constitutes acceptance of the revised policy.

11. Governing Law

This policy is governed by the laws of the United Arab Emirates. Any disputes arising from the use of the Itamilano brand assets shall be subject to the jurisdiction of the UAE courts.